SIESTA KEY WINE SHOP
Goal: create a brand presence for an upscale wine shop in Siesta Key, FL that caters to to both vacationers and year-round residents.
Challenge: Create a logo and collateral materials that depicted both a fun beach vibe as well as convey their upscale wine offerings.
My role: research, graphic design, photo-editing, and writing.
Challenge: Create a logo and collateral materials that depicted both a fun beach vibe as well as convey their upscale wine offerings.
My role: research, graphic design, photo-editing, and writing.
Results: The business owner was very happy with the colorful, beach-vibe logo and marketing materials. The rack card was placed in local hotels and area restaurants and attracted an additional 3% in customer traffic.
